Rebrand
Objective
To create a fresh and edgy rebranding for an app start-up badly in need of a makeover.
What we've done
1. Strategic Discovery
2. In depth concept creation of what the new brand could and should be
3. Designing multiple versions of the rebrand to give the client directions to choose from
4. Revising and reworking the chosen direction to meet client expectations
5. Finalizing deliverables
Creative Process
1. Research: We conducted research on competitors and target audience to gain a better understanding of a possible brand identity.
2. Design: Creating a visual identity for the brand including logos, word marks, and packaging
3. Content Creation: Creating the launch assets used to announce the product release.
4. Influencer Marketing: Researched the most effective influencers in the health and beauty space, negotiated contracts, and deployed their content across channels.
Results
The company was thrilled with the minimalistic design of the branding and experienced faster than expected sell out of their first production run.
