"Portrait Mode"

Objective

To reimagine the face of addiction recovery. When people think of recovery, they think of sadness, pity, misery. Our pitch was to change the conversation by centering a rebrand and campaigns around the alumni of BRC to show the happy and healthy future that awaits people who need help.

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What we've done

1. Strategic Discovery

2. Creative planning and scripting

3. Content production: photo and video

4. Rebrand process including new style guides

5. Roll out of the rebrand

6. Publishing content across social channels / monitoring performance and applying analytics

Creative Process

1. Research: Identifying who Waldorf's customers are and where they interact with the brand online.

2. Collaboration: Working with the Waldorf team to understand their goals for the project and how to work within their brand guidelines.

3. Creative Direction: Creating an image that appeals to the Waldorf customer.

4. Production: We got to drive Lamborghinis and stay at Waldorfs around the world while we shot photos and videos. I mean, come on.

5. Roll Out: Websites, socials, press kits.

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