Opening Corsair

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Objective

Create a content campaign to build hype for celebrity chef Scott Conant's newest restaurant Corsair Miami

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What we've done

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1. Strategic Discovery

2. Creative planning and scripting

3. Content production: photo and video

4. Strategy for social media and engagement

5. Content publishing

6. Monitoring performance and applying analytics

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Creative Process

1. Research: Identifying who Corsair's target audience is and where they interact with the brand online.

2. Collaboration: Working with Scott's team to understand the Corsair brand.

3. Creative Direction: Video, photo and copy

4. Production: We spent a couple days at the restaurant capturing content and eating Scott's food, which was amazing.

5. Roll Out: Websites, socials, press kits.

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