"Drive"

Objective

Create buzz for Waldorf-Astoria's partnership with Lamborghini in a test drive program for guests of the hotel.

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What we've done

1. Strategic Discovery

2. Creative direction and strategy

3. Content production - photo and video

4. Asset design and editing

5. Roll out of content and strategy across all channels

6. Monitoring performance and analytics

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Creative Process

1. Research: Understanding who the Waldorf customer is and how they engage online.

2. Collaboration: Working with the teams from Waldorf and Lamborghini to plan each event and coordinate production.

3. Creative Direction: Creating the story around the events to speak directly to the cross-brand audience.

4. Content Production: Our team was flown around the world to stay at Waldorfs, drive Lamborghinis, and film the whole thing. Come on...

5. Content Publishing and Strategy: Roll out the final deliverables across all Waldorf channels.

6. Monitoring and Analytics: Tracking the campaigns success and adjusting messaging as needed.

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Results

We achieved a 24% over on original impression goals and helped Waldorf gain just over 10k new followers across social channels.

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Conclusion

Waldorf Astoria can be seen as a stodgy old brand. We injected new life and flash Into their channels and it paid off.

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