Product Launch

Objective

To create a brand for a new consumer product and bring it to market.

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What we've done

1. Strategic Discovery

2. Brand creation

3. Physical production of materials and packaging

4. Content creation for marketing roll out

5. Influencer marketing

6. Monitor and Analytics

Creative Process

1. Research: We conducted research on competitors and target audience to gain a better understanding of a possible brand identity.

2. Design: Creating a visual identity for the brand including logos, word marks, and packaging

3. Content Creation: Creating the launch assets used to announce the product release.

4. Influencer Marketing: Researched the most effective influencers in the health and beauty space, negotiated contracts, and deployed their content across channels.

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Results

The company was thrilled with the minimalistic design of the branding and experienced faster than expected sell out of their first production run.

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Conclusion

Through careful research and a collaborative design process, we were able to create a unique and effective brand design that met the client's objectives and helped them to achieve their business goals.